ABINGDON, VIRGINIA – Food City is once again conducting its annual Race Against Hunger campaign to raise funds for local nonprofit hunger relief organizations.
The campaign has taken place each year since 1992, and this year’s promotion is co-sponsored by Kellogg’s.
“Hunger is a serious problem throughout our region. Food City and Kellogg’s are proud to be a part of the Race Against Hunger,” said Steven C. Smith, Food City’s president and chief executive officer.
Beginning Wednesday, November 1 and continuing through Tuesday, November 28, $1, $3 and $5 scanable cards will be available at each Food City checkout.
Customers wishing to make a donation simply select the desired dollar amount, and it will be added to their order total. One hundred percent of the proceeds benefit hunger relief and charitable organizations throughout the region. Approximately six meals are provided for every dollar donated.
With every dollar contribution made, customers using their ValuCard are electronically entered for a chance to win their choice of a season of racing at Bristol Motor Speedway, or a $2,500 contribution to the charity of their choice.
“Millions of Americans need food assistance each year. The Food City Race Against Hunger is one way we can help those in need right here in our own area,” said Kevin Stafford, vice president of marketing for Food City.
“Last year’s program was another huge success, raising $363,000. With the support of our loyal customers and associates this year, we hope to raise even more to benefit our friends and neighbors in need,” said Smith.